It’s time for payback, not purpose.
Stop being polite. Screw the values. Forget the empty purpose statements no one believes. The brands that matter aren’t the ones playing nice with the status quo - they’re the ones picking fights, drawing blood, and leaving a mark. Be more villain, or be vanilla.
It all begins with a little revenge fantasy.
Every villain has a master plan. Ours is Revenge Strategy - a ruthless, practical framework for turning brand frustration into cultural momentum.
This isn’t about being a challenger, or shock for shock’s sake, it’s a discipline that replaces polite blandness with a clear, ownable position, and absolute clarity on how to attack your enemy with creativity.
DISCOVER YOUR
MOTIVE
Find your true grudge and how that transforms into a clear enemy.
MASK
Discover which mask you should wear based on six distinct villain archetypes.
MANIFESTO
Establish your villain behaviours and what you refuse to do to as a brand.
METHODS
Sharpen your ideas to make the world hear your call and feel your power.
Plot your revenge!
Villains don’t wait around - they act. If you’re tired of playing nice and ready to cause some trouble, drop us a line. We’ll bring the strategy, you bring the grudge.